In our fast-paced world, everyone wants instant results. We want our food prepared faster, we want to communicate with people instantly, and we often get impatient when it takes longer than five seconds for a website to load. The same can be said for those who want to increase the number of sales generated from their website. But as Beverly Sills said, “There are no shortcuts to any place worth going.”
Luckily, there are a few ways you can optimize your website to help generate more sales (almost) instantly. At Profitworks, we’ve learned a thing or two about conversion optimization and A/B testing, and we’ve uncovered a number of tactics to increase conversion. We found that as with most digital marketing methods, it can often take a little time to see results. However, you can implement these 5 tips on your website today and simply sit back and watch as they go to work for you.
1. Keep Your Home Page Simple, and Don’t Overwhelm Your Audience
This may be surprising to some of you, as many people assume you’re better off offering as many products as possible on your homepage to give your visitors a range of options. Entrepreneur, however, suggests that offering fewer products on your page with more text describing a specific topic will actually increase overall sales. This works because it allows your company to focus in on one or two specific products and answer any possible questions visitors may have.
Once great example of a simple, yet effective home page comes from Electronic Arts. Though they offer thousands of gaming titles, you’ll often only find a few recent titles mentioned on their home page. Also, take note that above their fold, they often only present only a couple of calls to action.
2. Build Trust with Testimonials, Associations, and Case Studies
Many companies already understand the importance of social proof, but if you don’t currently have a way to promote customer trust on your website, then you’re missing out on its rewards. Things such as testimonials, images of your staff, and case studies about your products or services can go a long way to convince a visitor to choose you.
Marketingdonut also suggests that you get as much accreditation as possible to help boost your online reputation, especially if face-to-face contact with your customers is limited or even non-existent. You can check out this list of testimonials from Westmount Signs to understand how they should be implemented.
3. Create Ways to Capture Email Addresses
Email marketing is still a very viable method of digital marketing and produces one of the top ROI across all marketing methods. However, you can’t do any email marketing without email addresses, right? By creating methods to capture a visitor’s email address, you create an opportunity to invite them back to your website through email marketing campaigns.
Forbes, suggests that one of the top ways to capture email is to offer them something of value, such as a digital download, that won’t cost your company. A great example of this can be found on the Profitworks website. They offer a free website review in exchange for some information, such as an email address and your first and last name.
4. Install Live Chat
Live chat tools are a fantastic way to generate ecommerce sales, but they can also be used to address any questions visitors to your site may have. They’re also more likely to be used than a contact form because they generate an immediate response. Almost every type of business website can benefit from this tool, even those who don’t do sales through their site. For a double bonus, you can also use this live chat tool to gather email addresses.
A great example of live chat done well comes from SnapEngage. Not only do they have chat available directly on the site, but you’ll also receive a chat notification whenever you enter a page with a 404 error.
5. Add Call Button To Your Website.
Adding a business call button to your website is another scene to skyrocket sales on your Blog/website. it’s make your website look more professional to your readers. Example, When someone come to your website to search for something it’s mean that particular thing is of important to him/her, The person may need your personal assistant at that moment too, when such person see a call button on your Blog/website he/she may likely to call to communicate with you. With that, you can easily covert such Customers to sales.
Nextiva is the best business phone service in terms of features and ease of use. They offer a large set of features, with quick setup and reasonable pricing. It comes with a simple web-based admin panel which makes it easy for small business owners to easily manage the unified communications platform like a pro.
Visit Nextiva to get your business phone number within a second today.
All the above listed materials to increase sales on your website is working perfectly. But you may wanted to start with the simplest method which can be implemented in just a few moments from now, And that is the Click to call button. You can easily download the plugin from WordPress and get your business phone number from Nextiva to start from there.
In case you have any questions please do not hesitate to drop it in the comments section below and we shall reply you as soon as possible.
Yakub Abdulazeez, Is a blogger and Internet marketer with over 5 years of experience in online business. I’m also a licensed and practising medical doctor.
My aim with this blog is to help as many as I can to realize their dreams of setting up successful online businesses and make more money.