Are you a small business owner or an entrepreneur looking for the best email marketing software to use for your business?
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the 4 best email marketing services for small businesses.
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag & drop).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contacts, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
Getresponse is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Getresponse offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses.
Getresponse has a 30-day free trial (no credit-card required). After that their pricing starts as low as $15/month.
ConvertKit is built by creators, for creators. They understand their client’s needs and know what it takes to grow an online following.
They boast attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement.
For bloggers looking to send personalized, text-based emails, their designs look like they’re coming right from Gmail.
Additionally, they offer pretty advanced email sequences based on both site actions and actions within emails. Their advanced triggers make for some excellent list segmentation options:
ConvertKit is also a strong pick for a few main reasons:
- You can use advanced segmentation based on different actions to personalize your email funnels.
- Your text emails look professional and don’t have annoying email branding.
- The best emails for your blog will be strictly text. Don’t worry about fancy design features, adding your logo, or a bunch of imagery.
Ultimately, it’s an excellent platform for lead funnels.
For example, if a sales professional were trying to close a big deal, they would close it with either a phone call or a simple text-based email. They wouldn’t use an image-heavy marketing email full of company branding.
Although they don’t have a free plan, with pricing starts at $29/month and a 14-day free trial, it’s a great choice for bloggers focused on building high converting sales funnels.
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress.
You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Mailigen is a cloud-based email marketing solution that caters to small and midsize businesses across industries including e-commerce, advertising, banking, media, and more.
Key features include email list segmentation, email automation, campaign analytics, sign-up form builders, pre-made templates, and online surveys.
Additionally, users get access to online survey integrations and text messaging capabilities.
Mailigen allows users to drag text boxes, images, and other components to design the perfect marketing emails. The solution provides users with design tools and configurable templates as well as email styles that help users to create and manage their campaigns.
With nine different types of content blocks, you can configure emails with ease, and even add dynamic content with if/or statements:
Another powerful feature is functionality with its open API. Mailigen offers integrations with the biggest plugins out there like Zapier and WordPress.
Furthermore, they integrate with e-commerce platforms like BigCommerce and social platforms like Facebook and Twitter.
Pricing is tiered and scales based on your number of email subscribers. For small lists up to 500 subscribers, it’s $10/month. If you have 2,500 subscribers, you’ll pay $25/month, and this goes up to $400/month for 100,000 subscribers.
They offer customized high-volume pricing if you have over 150,000 on your list.
If you’re looking for a strong email marketing service that integrates with lots of apps and has an open API, you can get started today with a 30-day free trial.
Getresponse is our number one recommended email marketing software because they has a very good deliverbility and their pricing is very affordable. Aside, their 30 day free trial give you access to build up to 1,000 list of subscribers and send out unlimited newsletter to them without any restrictions. And their support are always there 24/7 to help you if you have any questions.
Yakub Abdulazeez, Is a blogger and Internet marketer with over 5 years of experience in online business. I’m also a licensed and practising medical doctor.
My aim with this blog is to help as many as I can to realize their dreams of setting up successful online businesses and make more money.